🪶Become an Expert: Sponsor This Old Nest

Get in front of local homeowners without going on a Wild Goose Chase

You know what’s harder than drywall repair after a plumbing mishap?

Consistently staying in touch with your customers.

And yet…

That’s the difference between a one-time job and a lifelong revenue stream.

This Old Nest is the “reluctant adulting” survival guide for homeowners in Southeastern PA.

We serve up just the right mix of dry humor, duct-taped wisdom, and genuinely useful tips on everything from busted water heaters to emotional support crows.

It’s smart. It’s weird. It’s got a devoted and growing local following.

And it can feature you.

🤔 What Exactly Am I Sponsoring?

You’re sponsoring a done-for-you, seat-exclusive content marketing newsletter that lands in inboxes monthly-ish with zero effort from you—and high visibility to the right people.

Each issue includes:

• 🧰 Tips, advice & seasonal homeowner hacks

• 🧻 Disaster stories & “Ask Me How I Know” moments

• 🐣 Product & service spotlights

• 🪹 Shoutouts (that’s you!) with optional coupons or promos

We promote you as a trusted business helping readers survive the chaos of homeownership—without sounding like a walking brochure. This is content marketing at it’s finest. Check out this sample post to truly understand how we weave local businesses right into our content without bombarding our readers with ads.

🎯 Who Reads This?

• Southeastern Pennsylvania homeowners

• Adults juggling families, jobs, home repairs, and mental health (badly, I mean who isn’t?)

• People who want real talk and entertainment not boring boring ads dressed up as fluff

• Customers who remember you because you show up in a newsletter they actually enjoy

💡 Why It Works

Let’s be honest:
You know you should follow up with past clients.
You know you should build your email list.
You definitely want to stay top of mind.

But you’re running a business. And unless your business is writing witty newsletters for homeowners…it can be just another thing on an overwhelming “To-Do” list that never gets done.

What you need is a cheerleader. Someone who say great things about you, all the time. Word of mouth- super charged.

• We write the newsletter. You don’t have to.

• We create the branding, graphics and system administration. You don't have to.

• We grow the audience together. Every sponsor adds their mailing list to ours and gets exposure to new customers from other trusted businesses.

• You get seen regularly. Without having to remember to post on social media or beg your cousin to update your Mailchimp.

• We'll provide the links, buttons and code to capture email addresses and during onboarding, help you deploy it strategically.

• You’ll automatically receive improvement to your website search engine ranking because of backlinks from this newsletter which is both emailed and posted to the web.

🔥 What Makes This Different?

• Done-for-you marketing. You send us some basic info for your Featured Sponsor web page and, if you feel like it, some monthly discounts or tips for readers (optional). We handle the rest.

• Seat-exclusive. Only one business per category. No competition in your slot.

• Collaborative growth. The list grows because everyone contributes subscribers from their customers, prospects and website and everyone shares the newsletter to their social media.

• Sticky audience. It’s funny, helpful, and real—so people actually read it. And they remember who was there to help.

🎁 What You Get

• Mentions within the content every month, emailed to our growing list of 2,500+ subscribers.

• Live backlinks to your site in every edition

• A coupon in every issue (optional) (submit any new discounts or tips by the 15th of each month, if any)

• Featured Spotlight Page on our website naming you as one of our panel of experts. The page will be branded with your logo, talk about your business and provide your contact information. (See a sample spotlight page)

• Exclusive seat in your business category (no competitors)

• Opportunity to contribute real life stories, tips or FAQs (optional)

• Priority access to future content collaborations across our growing network

⚠️ Sponsorships Are Limited

This isn’t a free-for-all ad directory.

It’s category-exclusive, meaning once a plumber is in, no other plumber gets in, unless they leave. Same goes for real estate agents, landscapers, insurance agents, cleaners, coaches, and everyone else.

We’re keeping this simple, tight-knit, and high-impact.

And that means once your seat is gone, it’s gone.

💵 Pricing

$250/month — No contract. Just long-term results.

(If you leave and return, we cannot guarantee your seat will still be available, nor will we guarantee your previous price.)

We keep it simple:

No complicated tiers. No surprise upsells.

Just real marketing, done for you.

🛠 Ready to Feather Your Nest?

Let’s keep your name where it belongs—top of mind, in the inbox, and trusted by neighbors who already like what they see.

Start Counting Your Chickens…

🗂️ Currently Available Categories

Only one sponsor per category allowed. Listing all possible categories feels silly (and exhausting). Just click on the home button above and scroll down to our "Ask Our Experts" section to see who's home. You'll know if it's a direct competitor or not.

Truly not sure? Shoot us an 📬 email or DM and ask.

Early Bird Catches the Worm…

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❓FAQ

Q: Who writes the newsletter?

We do. You don’t have to lift a finger (unless you wish to make a contribution).

Q: Can I submit a special coupon or promo?

Yes! You can update your listing each month (by the 15th) or keep it consistent. Mark your calendar to remember, we won’t chase you down.

Q: How big is the audience?

We currently have 2,500+ subscribers and we're growing fast thanks to our collaborative list-sharing model. Every sponsor who promotes the newsletter helps grow the audience—for everyone.

Q: What’s required of me as a sponsor?

Just two things:

1. Send us your basic business information: name, business name, logo, brand colors, URL and brief business description (according to our onboarding instructions) before the 15th of the month (otherwise you’ll first appear in next month’s edition). We'll use this to create your Featured spotlight, mentions and any necessary graphics.

2. Help us grow the list by sending us your current mailing list and encouraging your new customers and followers to subscribe. We’ll provide links, and wording to make it easy. (Need help? Book a call with us for help.)

Optional:

• We will weave you into stories or generate on-brand tips, hacks and other tid-bits for you. However, if you’d like, you can send us any of the following things before the 15th of any month (content for multiple months welcome):

  • Discounts, Coupons, or Promo codes

  • Home Ownership or Adulting Disaster Story

  • Tips, Tricks, Hacks

  • Seasonal, Holiday or Timely Reminders

  • Things you wish your customers knew, but never do

  • Myth-Busting

  • Weird, unsual, unknown, but amazing product recommendations for your home

  • Dad Jokes

Q: Can I see a sample issue?

Yes! Just check out our website.

Q. Do I have to be able to create graphic ads?

No. We don’t run graphic ads. Just send us your logo. We create any other graphics we need.

Q: What if I don’t have a mailing list? Can I still join?

I’m sure you have a mailing list. Everyone knows someone who would be happy to receive a marketing email. Your mom? Your spouse? Unless you opened your doors yesterday, I’m sure you have at least a couple of customers. But no, we do not have a minimum mailing list rule in order to join our panel of experts. We’ll work with you to make it easy to contribute to the subscriber base.

Q: What if my category is taken?

Join the waitlist! We'll contact you if anyone flies the coop (a spot opens up) or if we launch a second newsletter for a different region.

Q. Can You Provide Me with a List of Subscribers Who Came From Me?

Unfortunately, we can’t. That information isn’t captured in a way that we can differentiate which subscribers came from which expert.

Q. If I leave the program, will you remove all the subscribers I’ve contributed to your list?

Whether or not a subscriber remains on our list is entirely up to that subscriber.

Q: Will I appear in the editorial content too?

Absolutely. That’s the point of this. We weave our sponsors into the text of each newsletter so that you name is seen as the reader is consuming the content they find valuable.